Hidden gaps blocking revenue growth

Happy Sunday!

I've been chatting with so many of you lately who are grinding HARD but feeling like you're running in place revenue-wise. You're delivering amazing work, but somehow, sales still feel like an uphill battle.

And I've realized something: it's usually not your pricing that's the problem. It's not your marketing. It's not even your sales skills.

It's your operations. And I know you may be thinking "here she goes", but stick with me here...

A Quick Word

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There are 3 gaps I've noticed that may be impacting your revenue.

1) Your delivery is all over the place

You find yourself extending projects or taking longer than necessary on calls because you never created a system for client delivery.

How to resolve: Start by timing your projects to see where you spend your time. This will allow you to break your projects apart and start building out repeatable processes (aka your system)

2) You Sound Like "Everyone."

If you can't explain your process, you're automatically grouped with the others in your industry. Then those comparison questions come up "R only charges $100, why does yours cost $500?"

Break down your process into steps and share that. You don't have to give internal processes, but your prospects should know the journey they are going on.

3) You're Constantly Reinventing the Wheel

If you are customizing every project, then we need to talk. No matter how unique you feel your work is, there are still some similar patterns within your projects. Your job is to identify what that is so you can create your system.

The difference is the details, not the whole foundation.

A combination of all of the above and the lack of documentation within these gaps causes leaks within the business, and you're stuck doing admin tasks when it could be spent on revenue-generating activities.

I'll leave your "homework" of the week below. Don't feel like you need to fix everything right now. Even the small fixes can create a huge result with your Operations =).

P.S. If you want to join a community that allows you to build your systems without feeling "shame", the Lazy Systems Club may be a good fit for you!

Actionable Steps For You

  • Figure out the time spent on admin tasks and see what can be automated
  • Figure out what questions you find yourself answering repeatedly
  • Which of your tasks feels harder than it needs to be?
  • Documenting the moments you realize you've done a task before but never created a process for it.

What's Happening this Month?

Something You May Like

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Resource of the week

Speaking of writing things down, have you gotten the Goal setting and KPI workbook from the digital shop?

Video of the Week

Oldie but goodie! You'll need a good way to manage the money you recieve. Here's some great tips from Ally!

video preview

P.S. If you're on Linkedin or Alignable and found my content useful to your journey, I would love your recommendations and feedback!

Feedback/Comment of the week:
👏 This is such an important distinction, Adriana! Growth can feel exciting at first, but without intentional scaling, it quickly turns into burnout and bottlenecks. Love how clearly you broke this down. Especially the part about building systems that work without constant oversight. Freedom and sustainability should be the real success metrics.

Until the next email!

Adriana

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