I mentioned some of this last week, but many businesses lose out on money because they lack boundaries. The lack of boundaries manifests as "overdelivering."
So if you do things like:
- Saying yes to discount requests
- Allowing clients to expand the scope “just a little”
- Taking every sales call, even when the lead isn’t aligned
- Over-delivering without increasing pricing
- Spending hours planning custom offers for people who never buy
It's time for a re-evaluation. Please remember that this isn't an attack, and I know you come from a helpful place.
However, these things chip away at your time and profit margin (how much money you have after all expenses).
Then, when you don't have the time or the profit, you can't grow effectively or build out the sustainable systems businesses need to thrive.
When you set boundaries in your sales process, you're able to attract more aligned clients, close more profitable deals, increase your capacity, and so much more!
If you know you're causing the bottleneck in business, here are a few examples of what Profit-Building boundary activities you can do to implement this week:
1) Stop customizing every offer — sell what you can repeat
2) No more unpaid “pick your brain” calls — redirect to a resource, workshop, or paid consult
3) Set response hours — your time is part of your profit
4)Create a “No Discount” policy — and stick to it
5) Require contracts and a clear scope before work begins — avoid scope creep before it starts
If you use AI for business and want a GPT that helps you map out your boundry systems, you'll love the Lazy Systems GPT for $27.
Here's to a profitable 4th quarter!
