Happy Monday!

I've been spending more time on Threads lately, and I came across a post that reminded me of why I started the Lazy Systems Club. Here's what it said: Are there freelances who can afford the $400-750 strategy sessions I keep seeing? I am all for charging what you are worth, and if I’ve gotten far enough to check the price, then your content is proving value. So please don’t read this as me suggesting lower prices! I’m just not the target audience (yet!) because there’s no way I could afford that kind of investment for systems or organization.

It reminded me of my own journey of needing support but not being able to invest in it fully. In 2019, I turned my virtual assistant business into an agency. On paper, that sounded like growth. In reality, I had no real understanding of operations, and it showed.

I started out charging $18/hour and burned out almost immediately. Clients came quickly, but the math never worked. I raised my rate to $25/hour, lost a few clients, kept others, and thought I was “doing better.”

I wasn’t.

I was pregnant, setting money aside for taxes, paying for programs, and still not bringing home much. So I did what a lot of us do. I added more clients. Then I added contractors.

That’s when the loop started. More clients meant more responsibility. More help meant more overhead. More tools meant more costs. My time was still the currency because I never paused to design the business strategically.

The problem wasn’t as simple as not having the proper documentation. It was that I priced based on vibes and assumptions, not reality.

I didn’t fully factor in contractor payments. I didn’t factor in processing fees. I didn’t factor in the kind of life I actually wanted to support.

I just picked numbers that sounded “reasonable” and hoped it would work out.

Looking back, I don’t call that agency a failure. But I do see how low pricing, unclear systems, and zero internal culture quietly set me up for burnout.

Eventually, I shut the agency down and leaned fully into consulting and technical writing. That shift changed everything. I worked with people who trusted my expertise, respected my pricing, and didn’t need convincing.

What I learned the hard way is that Operational decisions feel lonely when you’re DIYing them. Most people don’t realize they’re building themselves into a corner until they’re exhausted.

That’s exactly why I created Lazy Systems Club.​

It’s not a massive resource library. It’s not a “do everything at once” program.

It’s a supplement for people DIYing their operations who don’t want to make these decisions in isolation. for those of you who want a place to think through systems, pricing realities, workflows, and structure without being overwhelmed.

And because it’s a one-time payment, you don’t have to rush or worry about whether you’re “using it enough.” You can come back to it as your business evolves through different seasons of growth, change, and refinement.

If you’re building, organizing, or restructuring behind the scenes and want support without pressure, Lazy Systems Club exists for that season.

And if you’re still unlearning something about pricing, growth, or sustainability, you’re not behind. You’re just earlier in the process than you think.

P.S. I don’t believe in pressure-based launches, so there’s no countdown clock here. I will be raising the price after the holidays as the Club evolves from $197 to $297. If you’ve been waiting for the “right time,” this might be a gentle nudge to explore it now.​